It’s 2007, and a busy sporting event is underway in New York. Having already broken five U.S. pole vaulting records, up-and-comer Allison Stokke is eager to bag herself another win. She psychs herself up for a jump, eyes trained on the task before her. But as the young woman readies herself, a photographer angles his lens in her direction and snaps away. Some time later, the sportswoman wakes up to discover hundreds of friend requests on Facebook. Then thousands. Within a few weeks, the athlete’s life has been turned completely upside down. And why? Because of a single, innocent image.